The metaverse won’t be centralized.
Each community will have different management needs. .
"What Girl Gamers REALLY have to deal with"
(+4.5M views) by Spawntaneous
Toning down locker room talk
Popular games rely on user activity. The community thrives when interactions happen. But not all interactions are safe.
Gaming is a competitive activity with high tension where users often make sexist and sexual remarks.
Abusive interactions scare away diversity and have lasting effects on users.
of users left entirely when faced with toxicity
- Source: Harris Poll 2021
Costs of toxicity
Many business models are now based on free-to-play to reduce barriers of entry to casual users. This model requires that users are engaged in the community long enough to effect transactions.
Bad experiences will harm the Customer LTV and waste the efforts of Customer Acquisition teams.
Let's stop hate
Younger people are getting exposed to online toxicity and it's affecting the way they socialize.
The language used and what is tolerated shapes how a community unfolds. Although community rules are set, moderators are outnumbered and have difficulty staying on top of all cases.
Pinpoint problem users with a threat level that is calculated based on admins's criteria.
Adjust risks to foster communities without curbing their vibe. Creating spaces that are more welcoming to new users.